United Way Awareness Campaign

This page serves as a central resource for community partners, media outlets, corporate supporters and advocates who want to help amplify our mission. Here you’ll find our campaign videos, television and radio spots, success stories, social media graphics, digital advertising assets and other promotional materials available for viewing and download. There are many ways you could utilize these resources, including:

• Social Media: Share videos, graphics and success stories to educate and engage your audience. When appropriate, tag United Way of Greater St. Louis and use campaign hashtags.

• Internal Communications: Feature materials in newsletters, intranet sites, digital signage, staff meetings, workplace giving campaigns and volunteer activities.

• Marketing & Outreach: Use videos, ads and print materials in newsletters, websites, community outreach and marketing efforts.

• Events & Presentations: Share mission videos and success stories at meetings, community events, fundraisers and speaking engagements.

• Media & Public Relations: Approved campaign materials may be used to help tell stories about community needs and the impact of United Way and its partners.

Every share, post, presentation and conversation helps connect more people to the resources and services they need. By using these assets, you help raise awareness, strengthen community engagement, and move us closer to a stronger, healthier, more equitable region.

Browse the resources below and download the assets that best fit your audience and communication channels.

2026 Mission Video

To download the videos below, click the play button on the video and select the download icon ( ) in the bottom bar.

Success Stories

Powerful stories highlighting the impact of United Way’s work in the community.

To download the videos below, click the play button on the video and select the download icon ( ) in the bottom bar.

Social Media Assets

Ready-to-share digital content for Facebook, Instagram, LinkedIn and X.

Download instructions:

• Windows: right click on the image and select “save image as…” from the menu
• Apple: hover over the image, press and hold the control key on your keyboard, click the image and select the Save option from the menu
• Smartphone: touch and hold the image for approximately 3 seconds, select Save or Download image from the menu

Social Graphics

Social Media Toolkit

Digital Ads

KMOV 4 Homepage Takeover

St Louis Lambert Airport Ads

Radio and Audio

Campaign audio spots for broadcast and community use.

To download the audio clips, click on the 3 vertical dots and select “download.”

Community Impact News and Media Coverage

Through partnerships with local television stations, United Way of Greater St. Louis highlights the work of funded nonprofit partners and the lives being transformed across our region. These segments showcase innovative programs, dedicated service providers and the real impact made possible through donor support and community collaboration.

Watch the stories below to learn how United Way investments are helping individuals and families build stronger, healthier and more stable futures.

To download the videos below, click the play button on the video and select the download icon ( ) in the bottom bar.

Video PSAs

To download the videos below, click the play button on the video and select the download icon ( ) in the bottom bar.

Print & Outdoor Advertising

Billboards, print ads and promotional materials

Download instructions:

• Windows: right click on the image and select “save image as…” from the menu
• Apple: hover over the image, press and hold the control key on your keyboard, click the image and select the Save option from the menu
• Smartphone: touch and hold the image for approximately 3 seconds, select Save or Download image from the menu